Last updated: January 6, 2026
Key Terms
Tobacco Product
"Tobacco products" means products that can be consumed and consist, even partly, of tobacco, whether genetically modified or not.
The definition of "tobacco products" contained in the law aligns with the definition of “tobacco product” provided in FCTC Art. 1(f).
Any product entirely or partly made of the leaf tobacco as a raw material which is manufactured to be used for smoking, sucking, chewing, or snuffing. (FCTC Art. 1(f))
Tobacco Sponsorship
"Sponsorship" means any form of public or private support for an event, activity, or individual, with the direct, indirect, or concealed intent or effect of promoting a tobacco product.
The definition of "sponsorship" contained in the law aligns with the definition of “tobacco sponsorship” provided in FCTC Art. 1(g).
Any form of contribution to any event, activity, or individual with the aim, effect or likely effect of promoting a tobacco product or tobacco use directly or indirectly. (FCTC Art. 1(g))
Tobacco Advertising and Promotion
"Advertising" refers to any form of commercial or non-commercial communication intended—directly, indirectly, or covertly—to promote a tobacco product.
"Tobacco promotion" refers to any activity, event, or action intended to introduce the public to novel tobacco products that have been or will be launched on the market.
The definition of “advertising” contained in the law does not align with the definition of “tobacco advertising and promotion” provided in FCTC Art. 1(c) because it encompasses only communications that promote a tobacco product (directly or indirectly) and does not encompass recommendations or actions. While the definition of “tobacco promotion” encompasses any “activity, event or action”it applies only to novel tobacco products. Therefore, activities, events or actions that promote traditional tobacco products (e.g., cigarettes, roll-your-own tobacco, pipe tobacco, waterpipe tobacco, cigars, cigarillos, chewing tobacco, nasal tobacco or tobacco for oral use) are not prohibited.
A definition of “tobacco advertising and promotion” should be provided in accordance with the definition provided in FCTC Art. 1(c).
Any form of commercial communication, recommendation, or action with the aim, effect or likely effect of promoting a tobacco product or tobacco use either directly or indirectly. (FCTC Art. 1(c))
Novel Tobacco Products
"Novel tobacco products" mean those tobacco products which:
a) do not fall into any of the following categories: cigarettes, roll-your-own tobacco, pipe tobacco, waterpipe tobacco, cigars, cigarillos, chewing tobacco, nasal tobacco or tobacco for oral use; and
b) are placed on the market after the entry into force of this law.
The definition of “novel tobacco products” is significant because the definition of “tobacco promotion” encompasses only novel tobacco products. Therefore, the prohibition on tobacco promotion applies only to novel tobacco products.
