Last updated: March 4, 2020
Sponsorship: any form of contribution to any act, activity, individual or public or private institution with the goal, effect or possible effect of directly or indirectly promoting a tobacco product or the use of tobacco. Donations are included in this definition.
The definition of “sponsorship” in the 2008 Regulations aligns with the FCTC definition of “tobacco sponsorship.”
Any form of contribution to any event, activity, or individual with the aim, effect or likely effect of promoting a tobacco product or tobacco use directly or indirectly. (FCTC Art. 1(g))
Tobacco Advertising and Promotion
Advertising and promotion: any form of commercial action, communication or recommendation by any medium with the goal, effect or possible effect of directly or indirectly promoting a tobacco product or the use of same.
The definition of “advertising and promotion” in the 2008 Regulations aligns with the FCTC definition of “tobacco advertising and promotion.”
Any form of commercial communication, recommendation, or action with the aim, effect or likely effect of promoting a tobacco product or tobacco use either directly or indirectly. (FCTC Art. 1(c))
Included in this regulation are cigarettes, cigars, tobaccos and other products of similar use, prepared totally or in part by using tobacco leaves as raw material and designed to be smoked, inhaled, sucked, chewed or used as snuff.
Although not technically a definition, this provision defines the scope of the regulations as being applicable to the stated types of tobacco products.
This provision aligns with the definition provided in FCTC Art. 1.
Any product entirely or partly made of the leaf tobacco as a raw material which is manufactured to be used for smoking, sucking, chewing, or snuffing. (FCTC Art. 1(f))
Brand element: encompasses the recognizable distinctive appearance, the graphic layout, the design, the slogan, the symbol, the motto, the sales message, the color or combination of colors, or other identifiable items of any tobacco product brand, or things representative thereof.
The definition of “brand element” is relevant to the provisions prohibiting brand stretching and reverse brand stretching.