Limitations regarding the use of quotes
The quotes provided here reflect statements from a specific decision. Accordingly, the International Legal Consortium (ILC) cannot guarantee that an appellate court has not reversed a lower court decision which may influence the applicability or influence of a given quote. All quotes have been selected based on the subjective evaluations undertaken by the ILC meaning that quotes provided here may not accurately or comprehensively represent a given court’s opinion or conclusion, as such quotes may have originally appeared alongside other negative opinions or accompanying facts. Further, some quotes are derived from unofficial English translations, which may alter their original meaning. We emphasize the need to review the original decision and related decisions before authoritatively relying on quotes. Using quotes provided here should not be construed as legal advice and is not intended to be a substitute for legal counsel on any subject matter in any jurisdiction. Please see the full limitations at https://www.tobaccocontrollaws.org/about.
Advertising laws in China prohibit advertisements for tobacco in radio, cinema pictures, television, newspaper, magazine or periodicals. Zhu Xiaofei filed an application with the Beijing Administration for Industry and Commerce and its superior, the State Administration for Industry and Commerce, demanding that the agency enforce the prohibition against China Central Television (CCTV) for broadcasting an advertisement that Xiaofei believed was linked to a tobacco company. Xiaofei argued that the advertisement used the name and slogan of a tobacco company, intending to promote the image of that company. Both applications were denied on the basis that the advertisement did not contain any element of tobacco. Xiaofei then filed suit. The suit was dismissed based on lack of standing.