The State of Pakistan v. Tarar

Philip Morris Pakistan placed several full-page color ads in major magazines around Pakistan, which violated a ban on advertising in the press.  A Civil Magistrate found the Head of Marketing for Philip Morris Pakistan guilty of violating the law. The Philip Morris executive claimed that the violation was in good faith because he did not believe the prohibition on advertising in the "press" included magazines.  The Magistrate rejected this argument, stating that the executive's position was "not tenable."  The executive received a small fine, but risks up to three months in jail if he commits a second offense.  


  • Pakistan
  • Mar 20, 2012
  • Court of Civil Judge & J.M-IX, Hyderabad



Defendant Muhammad Haroon Khan Tarar, as Head of Marketing of M/S Philip Morris Pakistan Ltd.

Legislation Cited

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Type of Litigation

Tobacco Control Topics

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