Limitations regarding the use of quotes
The quotes provided here reflect statements from a specific decision. Accordingly, the International Legal Consortium (ILC) cannot guarantee that an appellate court has not reversed a lower court decision which may influence the applicability or influence of a given quote. All quotes have been selected based on the subjective evaluations undertaken by the ILC meaning that quotes provided here may not accurately or comprehensively represent a given court’s opinion or conclusion, as such quotes may have originally appeared alongside other negative opinions or accompanying facts. Further, some quotes are derived from unofficial English translations, which may alter their original meaning. We emphasize the need to review the original decision and related decisions before authoritatively relying on quotes. Using quotes provided here should not be construed as legal advice and is not intended to be a substitute for legal counsel on any subject matter in any jurisdiction. Please see the full limitations at https://www.tobaccocontrollaws.org/about.
Philip Morris Mexico presented an appeal for legal protection claiming that an advertising regulation exceeded the scope of the originating law. The law establishes that the Ministry of Health must authorize any advertisement or promotion regarding health-related products, such as alcohol and tobacco. The regulation states that this authorization is necessary not only for tobacco products, but for any products pertaining to a tobacco brand. The Court held that the regulation does not exceed the scope of the law because indirect advertisement and the use of brands can lead to the consumption of products like tobacco that are harmful to people's health.