Non-Smokers' Rights Association v. Subjectif L.E.

Defendants' website depicted an issue of "Cigar and Sensations" Magazine on its landing page. On the magazine cover, a group of people enjoyably smoked cigars.  The cover additionally contained two cigar brand logos and brand names. The Non-Smokers' Rights Association obtained a judgment against the editor of the website in the District Court of Paris.  All parties appealed.  In the Non-Smokers' Rights appeal, the association sought additional damages based on the gravity of the tobacco advertising violation.  The association argued that there were multiple violations in one advertisement:  the url itself advertised tobacco products, and the magazine cover advertised tobacco products through multiple means. The appeals court upheld the lower court's decision and refused to increase damages. 


Non-Smokers' Rights Association v. Subjectif L.E., Case No. 09/01865, Court of Appeals - Paris (2010).

  • France
  • Feb 24, 2010
  • Court of Appeals - Paris


Plaintiff Non-Smokers' Rights Association


  • Subjectif L.E.
  • Yves Belaubre, publication director

Third Party

  • The Public Minister

Legislation Cited

Related Documents

Type of Litigation

Tobacco Control Topics

Substantive Issues

Type of Tobacco Product