Non-Smokers' Rights Association v. Philip Morris France

The Non-Smokers’ Rights Association (DNF) filed an "urgent action” (used to stop infractions immediately) in order to shut down a Philip Morris stand at a trade fair. DNF alleged that that the stand bore the Philip Morris trademark and name and utilized hostesses that were not full time Philip Morris employees. Philip Morris opposed the suit, claiming, among other arguments, that they were entitled to make themselves visible with a tobacco sign because they were acting as a temporary tobacco shop; that the Philip Morris sign was not advertisement, rather it was simply identifying the company as a vendor; and that the use of temporary hostesses was permitted. The court agreed that the sign and hostesses were permitted, but held that the Philip Morris trademark constituted advertising and was not simply identifying the company. The court ordered Philip Morris to remove the trademark and to pay and to pay DNF costs.


Non-Smokers' Rights Association v. Philip Morris France, No. 01174, Court of First Instance - Grenoble (2004).

  • France
  • Nov 10, 2004
  • Court of First Instance - Grenoble


Plaintiff Non-Smokers' Rights Association

Defendant Philip Morris France

Legislation Cited

Related Documents

Type of Litigation

Tobacco Control Topics

Substantive Issues

Type of Tobacco Product