France

Defendants, Philip Morris France and British American Tobacco, were cited for unlawfully selling tobacco products and unlawfully advertising tobacco products at the European Fair in Strasbourg. Philip Morris set up an American truck with the word "Tobacco" on each side, in white letters on a red background. British American Tobacco also had a stand, with a banner depicting a desert road, and the word "Tobacco" on it. Both companies were accused of trying to advertise the products that their company produced and sold. The court held that defendants were acting lawfully in setting up temporary tobacco shops and selling their products at the fair and were therefore not criminally liable.