Non-Smokers' Rights Association v. Dassault

The Non-Smokers’ Rights Association (DNF) sued Le Figaro Magazine and its editors for unlawful advertising of tobacco products, alleging that a link on Le Figaro's website, entitled  "P. Morris Against Cigarette Candies," led to a website that sold discounted tobacco products and depicted photos of Marlboro brand cigarettes and packaging. DNF also alleged that Le Figaro published cigar advertising in their magazine supplement. Le Figaro argued that they should not be held liable for the link on their website as it was placed by Google's AdSense program and Le Figaro had no control over the content. With regard to the cigar advertising, Le Figaro argued that holding them liable would violate their right to freedom of expression. The court ruled in favor of Le Figaro and its editors with regard to the link that was placed by Google AdSense. The court however imposed fines for the unlawful advertising of cigars in its magazine supplement.


Non-Smokers' Rights Association v. Dassault, et al., Case No. 0931608016, Court of First Instance - Paris (2010).

  • France
  • Jul 8, 2010
  • Court of First Instance - Paris


Plaintiff Non-Smokers' Rights Association


  • Francis Paul Jules Morel
  • Le Figaro
  • Serge Paul Andre Dassault

Legislation Cited

Related Documents

Type of Litigation

Tobacco Control Topics

Substantive Issues

Type of Tobacco Product