Non-Smokers' Rights Association v. British American Tobacco

This is an appeal of a 2012 decision that found British American Tobacco (BAT) France guilty of violating the country’s advertising laws. The appeals court affirmed the earlier decision that BAT France and its president were guilty of civil and criminal violations for (1) distributing a poster to 28,000 retailers saying “false cigarette, true risk” with the BAT logo; and (2) publishing a document on the company’s website about a BAT France campaign to raise awareness of counterfeit tobacco cigarettes. The appeals court found that the campaigns had the effect of enhancing BAT’s image and encouraging the sale of tobacco products. The appeals court increased the amount of the fines imposed on BAT France and ruled that the NGO Non-Smokers’ Rights Association had proper standing to file the lawsuit.


Non-Smokers' Rights Association v. British American Tobacco - France, No. 653, Court of Appeals - Versailles (2013).

  • France
  • Sep 12, 2013
  • Court of Appeals - Versailles


Plaintiff Non-Smokers' Rights Association


  • British American Tobacco - France
  • Ricardo de Almeida Oberlander

Legislation Cited

Related Documents

Type of Litigation

Tobacco Control Topics

Substantive Issues

Type of Tobacco Product