Philip Morris Norway v. Health and Care Services of Norway
Philip Morris Norway challenged Norway's ban on the display of tobacco products at retail establishments. A European court, ruling on European law, determined that the domestic Norwegian court must decide whether "the measure is necessary to achieve the stated goal, and that goal cannot be reached using less extensive prohibitions or restrictions or prohibitions or restrictions that affect trade within [Europe] less." The Norway court determined that the display ban is necessary and that no alternative, less intrusive measure could produce a similar result. The court upheld the ban and ordered Philip Morris to pay legal fees.