Nicopure Labs, LLC v. Food and Drug Administration

A manufacturer of e-cigarette devices and liquids challenged a federal regulation that deemed e-cigarettes to be “tobacco products.” This rule subjects e-cigarettes to the same federal laws as traditional cigarettes under the Tobacco Control Act (TCA). The manufacturer argued that the Food and Drug Administration (FDA), which issued the regulations, did not have the authority to regulate empty e-cigarettes or nicotine free e-liquids, because they were not made or derived from tobacco. The company also argued that the TCA’s ban on distributing free samples and pre-approval for modified risk statements was arbitrary and violated their First Amendment rights.

In this decision, the District Court upheld the FDA’s rule. The TCA gives the FDA the power to regulate “components” of tobacco products. The court found empty e-cigarettes and nicotine-free e-liquids are “components” of a tobacco product because together they make up an electronic nicotine delivery system. Further, the court found that the rule did not violate the manufacturers’ First Amendment rights because the ban on free samples was regulating conduct, not speech. The court also held that pre-approval for modified risk statements did not violate the First Amendment because it does not ban modified risk statements, it only requires the claims be substantiated. Finally, the court found because of the public health risks associated with nicotine and increasing rates of e-cigarette use in adolescents and adults, the decision to subject e-cigarettes to the TCA was not arbitrary.

In an amicus brief, the Campaign for Tobacco-Free Kids and other public health groups argued that such premarket review is a powerful tool for FDA to understand what is on the market and to evaluate whether any of these products should be allowed to continue to be marketed, given their adverse impact on public health, particularly those that appeal to kids because of their fruit and candy flavors (see "Related Documents").

Nicopure Labs, LLC v. Food and Drug Administration, 266 F.Supp.3d 360, U.S. District Court, District of Columbia (2017).

  • United States
  • Jul 21, 2017
  • U.S. District Court for the District of Columbia

Parties

Plaintiff

  • American Vaping Association
  • Electronic Vaping Coalition of America
  • Georgia Smoke Free Association
  • Kentucky Vaping Retailers Association, Inc.
  • Louisiana Vaping Association
  • Maryland Vaping Professionals, LLC
  • New Jersey Retailers Coalition
  • Nicopure Labs, LLC
  • Ohio Vapor Association
  • Right to be Smoke Free Coalition
  • Tennessee Smoke Free Association

Defendant

  • Commissioner of Food and Drugs Scott Gottlieb
  • Food and Drug Administration
  • Secretary of Health and Human Services Thomas E. Price

Legislation Cited

Related Documents

Type of Litigation

Tobacco Control Topics

Substantive Issues

Type of Tobacco Product

"Nicopure also argues that the Deeming Rule ignores evidence “that vaping products are far less risky than cigarettes.” Nicopure Mem. at 19 (emphasis in original). It states that the agency has disregarded evidence that “inhalation of e-vapor ‘is of less risk to a user than the inhalation of . . . smoke from combusted tobacco products,’ and that use of vaping products ‘is likely less hazardous for an individual user than continued smoking of traditional cigarettes.’” Id., quoting Deeming Rule, 81 Fed. Reg. at 29,033, 29,035. For that reason, Nicopure argues that the Rule is “at war with itself.” Nicopure Mem. at 15–16. But this argument is not persuasive. Just because there is evidence that e-cigarettes may be less risky than conventional cigarettes does not mean that e-cigarettes are not risky at all, and the agency detailed its concerns about the addictive nature and health risks of nicotine inhalation alone, particularly in adolescents."
"...the Court concludes that the distribution of free samples is not protected speech, and that even if the act of handing out one’s product involves some expression, the FDA’s restriction of this activity passes the O’Brien and Central Hudson tests."
"Plaintiffs object to the characterization of an empty ENDS device as a component on the basis that those devices are “separate consumer product[s] that contain[] neither tobacco nor anything derived from tobacco.” See Nicopure Mem. at 10. But an empty open vaping system is not a generic consumer item with multiple potential functions, like a box or a bowl. The purpose of those items might not be evident until the consumer chooses to use them in a certain way. But an open-system vaping device is a unique item with a single function, and it is fundamental to the vaping process: you can’t vape without it. Therefore, the FDA’s interpretation of the term “component” to encompass an empty open system vaping device is based on a permissible construction of the TCA. Chevron, 467 U.S. at 843. The Court reaches the same conclusion with respect to plaintiffs’ challenge to the agency’s treatment of e-liquids..."