New Zealand MOH v. PMI

The Ministry of Health ('MOH') charged Phillip Morris Ltd. with selling a tobacco product called “Heets,” a heated tobacco product, in violation of Sec. 29(2) of the Smoke-free Environment Act 1990 (‘the Act’). The Act prohibits the sale of tobacco "labelled, or otherwise described as suitable for chewing, or for any other oral use (other than smoking)." The Court held that the Act was originally intended to control the sales of chewing tobacco and other tobacco products consumed orally, and therefore "Heets" did not fall within Sec. 29(2).

New Zealand Ministry of Health v Phillip Morris (New Zealand) Ltd., CRI-2017-085-001107 [2018] NZDC 4478

  • New Zealand
  • Mar 12, 2018
  • The District Court of Wellington
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Parties

Plaintiff Ministry of Health

Defendant Phillip Morris (New Zealand) Limited

Legislation Cited

Related Documents

Type of Litigation

Tobacco Control Topics

Substantive Issues

Type of Tobacco Product

"...The evidence of Mr Rumsay was that no combustion occurs when ‘Heets’ is used under normal operating conditions, but “inhalable volatile compounds” are released. Dr Gilchrist’s evidence was to the effect that it is the act of burning the tobacco that leads to the formation of the majority of harmful chemicals - (my emphasis). Dr Gilchrist quoted from a UK Royal College of Physicians report which contained the following passage: The main culprit is smoke and, if nicotine could be delivered effectively and acceptably to smokers without smoke, most if not all of the harm of smoking could probably be avoided. Given this advice, it can be said that the use of ‘Heets’ while it may have associated risks in itself, is not as harmful or potentially harmful as ordinary cigarette use. This finding would fit squarely with the purposes stated in s 3A(1)(a) and (c) and s 21(b) of the Act. The defendant submits that “the outcome the Ministry is seeking with this prosecution is the opposite of what Parliament sought to achieve when passing the SFEA”. I find that the ‘Heets’ product is not caught within the ambit of s 29(2) of the Act and the charge is dismissed accordingly."