National Committee for Tobacco Control v. Japan Tobacco International

The National Committee for Tobacco Control (CNCT) sued Japan Tobacco International and three executives of the R.J. Reynolds Tobacco Company, alleging that the tobacco companies failed to place health messages on cigarette packs and violated the ban on tobacco advertising. The trial court found the companies liable on both issues, declaring that the cigarette packages featuring various “Joe Camel” messages were a form of illegal tobacco advertising.  The court noted such advertisements were intended to entertain buyers – especially young people - who saw the packs.  Observing that the packaging was a form of advertising, the Court of Cassation upheld the substance of the lower court's decision but overturned a few issues due to procedural defects.


National Committee for Tobacco Control v. Japan Tobacco International, et al., No. 04-87155, Court of Cassation (2007).

  • France
  • Feb 13, 2007
  • Court of Cassation


Plaintiff National Committee for Tobacco Control


  • C. Henrik
  • Hans Y.
  • Japan Tobacco International
  • Povl Van Z.
  • Wilfried B.

Legislation Cited

Amnesty Law of August 6, 2002

International/Regional Instruments Cited

Related Documents

Type of Litigation

Tobacco Control Topics

Substantive Issues

Type of Tobacco Product