Philip Morris México, S.A. de C.V. v. Mexico

Philip Morris Mexico presented an appeal for legal protection claiming that an advertising regulation exceeded the scope of the originating law.  The law establishes that the Ministry of Health must authorize any advertisement or promotion regarding health-related products, such as alcohol and tobacco. The regulation states that this authorization is necessary not only for tobacco products, but for any products pertaining to a tobacco brand. The Court held that the regulation does not exceed the scope of the law because indirect advertisement and the use of brands can lead to the consumption of products like tobacco that are harmful to people's health.