Limitations regarding the use of quotes
The quotes provided here reflect statements from a specific decision. Accordingly, the International Legal Consortium (ILC) cannot guarantee that an appellate court has not reversed a lower court decision which may influence the applicability or influence of a given quote. All quotes have been selected based on the subjective evaluations undertaken by the ILC meaning that quotes provided here may not accurately or comprehensively represent a given court’s opinion or conclusion, as such quotes may have originally appeared alongside other negative opinions or accompanying facts. Further, some quotes are derived from unofficial English translations, which may alter their original meaning. We emphasize the need to review the original decision and related decisions before authoritatively relying on quotes. Using quotes provided here should not be construed as legal advice and is not intended to be a substitute for legal counsel on any subject matter in any jurisdiction. Please see the full limitations at https://www.tobaccocontrollaws.org/about.
Consumer protection organizations brought a complaint before the Italian Competition Authority alleging British American Tobacco Italia S.p.A. (BAT) and Amazon violated the Consumer Code by creating misleading advertisements for heated tobacco products (HTPs). The advertisements at issue included billboard, cinema advertisements, and advertisements on the Glo and Amazon.it websites. The regulatory authority fined BAT €6 million and Amazon €1 million for failing to provide sufficient information to consumers about the nicotine content and associated health risks from using the Glo Hyper X2 and Glo Hyper Air products. The products were marketed as "simple electronic devices" and "design objects", focusing on aesthetics instead of tobacco consumption. The misleading conduct leads consumers to purchase a product that poses health risks and is prohibited for minors.