Marlboro Motorcycle Helmets

A private citizen brought a public interest case seeking to compel the relevant authorities to enforce the ban on tobacco advertising against commercial vendors of motorcycle helmets with Marlboro Cigarettes advertisements.  The court dismissed the petition when the government showed they had already issued notices to the commercial respondents regarding the illegality of their products.  The court further ordered the State Tobacco Control respondent to take further action to ensure enforcement of the law and ban the sale of helmets with Marlboro Cigarette symbols.


R. Arul v. Secretary to Government, Health and Family Welfare Department, et. al., W.P. No.26527 The High Court at Madras (2012)

  • India
  • Nov 27, 2012
  • The High Court of Judicature at Madras


Plaintiff R. Arul


  • Pioneer Trading Company
  • Rainbow Lining Industries
  • Ryder Auto Accessories
  • The Director, Department of Public Health and Preventative Medicine
  • The Godfrey Phillips India Ltd.
  • The Secretary to Governement, Health and Family Welfare Department
  • The State Nodal Officer, State Tobacco Control Cell
  • Vega Auto Accessories Pvt. Ltd.

Legislation Cited

Related Documents

Type of Litigation

Tobacco Control Topics

Substantive Issues

Type of Tobacco Product