Limitations regarding the use of quotes
The quotes provided here reflect statements from a specific decision. Accordingly, the International Legal Consortium (ILC) cannot guarantee that an appellate court has not reversed a lower court decision which may influence the applicability or influence of a given quote. All quotes have been selected based on the subjective evaluations undertaken by the ILC meaning that quotes provided here may not accurately or comprehensively represent a given court’s opinion or conclusion, as such quotes may have originally appeared alongside other negative opinions or accompanying facts. Further, some quotes are derived from unofficial English translations, which may alter their original meaning. We emphasize the need to review the original decision and related decisions before authoritatively relying on quotes. Using quotes provided here should not be construed as legal advice and is not intended to be a substitute for legal counsel on any subject matter in any jurisdiction. Please see the full limitations at https://www.tobaccocontrollaws.org/about.
The court fined Le Monde Magazine for publishing photos with the names and logos of Mild Seven cigarettes, and Le Monde appealed. On appeal, the magazine maintained that the brand name Mild Seven was not visible to the naked eye in the published image. It also argued that its publication was not a commercial act intended to influence readers to consume tobacco products because the Mild Seven brand was not available in France. The court upheld the penalties, observing that the Mild Seven logo was visible at least eight times in the photo, that the lack of Le Monde's commercial intent was irrelevant, and that the restrictions on advertising tobacco products were necessary to protect public health.