Knight v. Imperial Tobacco Canada

Buyers of light cigarettes in British Columbia sought class action status in a lawsuit against Imperial Tobacco Canada claiming that the company’s advertising attempted to deceive the public into thinking that light cigarettes were less harmful than regular cigarettes in violation of a consumer protection law. The court affirmed class certification, agreeing that there were sufficient issues common to the class. Specifically, the court found that the question of whether Imperial engaged in deceptive practices in advertising light and mild cigarettes could be tried without reference to the circumstances of the individual class members. However, the court limited the time period of the class to claims after May 8, 1997 for two of the claims relating to the amount of damages that should be awarded.


Knight v. Imperial Tobacco Canada Limited, 2006 BCCA 235 (2006).

  • Canada
  • May 11, 2006
  • Court of Appeal for British Columbia


Plaintiff Kenneth Knight

Defendant Imperial Tobacco Canada Limited

Third Party

  • Her Majesty The Queen in Right of Canada

Legislation Cited

Business Practices and Consumer Protection Act of British Columbia, 2004

Class Proceedings Act of British Columbia, 1996

Trade Practices Act of British Columbia, 1996

Related Documents

Type of Litigation

Tobacco Control Topics

Substantive Issues

Type of Tobacco Product