Limitations regarding the use of quotes
The quotes provided here reflect statements from a specific decision. Accordingly, the International Legal Consortium (ILC) cannot guarantee that an appellate court has not reversed a lower court decision which may influence the applicability or influence of a given quote. All quotes have been selected based on the subjective evaluations undertaken by the ILC meaning that quotes provided here may not accurately or comprehensively represent a given court’s opinion or conclusion, as such quotes may have originally appeared alongside other negative opinions or accompanying facts. Further, some quotes are derived from unofficial English translations, which may alter their original meaning. We emphasize the need to review the original decision and related decisions before authoritatively relying on quotes. Using quotes provided here should not be construed as legal advice and is not intended to be a substitute for legal counsel on any subject matter in any jurisdiction. Please see the full limitations at https://www.tobaccocontrollaws.org/about.
The government of Fiji refused to allow Japan Tobacco to register a trademark containing an image of a dove holding in its beak what appeared to be an olive branch with the word “PEACE” underneath. Two churches had objected to the proposed trademark as being immoral and highly demeaning of a Christian symbol. The court upheld the government’s decision, finding that use of such a trademark would be deceptive and offend the religious beliefs of a substantial portion of Fiji’s population. The court also found that the use of the word “PEACE” gave a subliminal message that only good can come from the use of the product, despite the acknowledged dangers of smoking.