Her Majesty The Queen v. Mader’s Tobacco Store Ltd.

A Nova Scotia tobacco retailer was charged with violating the province’s Tobacco Access Act, which prohibits the display of tobacco products. The store alleged that the law and regulations violated its right to freedom of expression under the Canadian Charter of Rights and Freedoms. The court upheld the tobacco display ban, finding the law to be a minimal impairment on the store’s freedom of expression, which is justified by the highly addictive nature of tobacco and the risk of relapse if exposed to tobacco products on display. The court found the store guilty of violating the law.

R. v. Mader’s Tobacco Store Ltd., 2013 NSPC 29 (2013).

  • Canada
  • May 1, 2013
  • Provincial Court of Nova Scotia

Parties

Plaintiff Her Majesty The Queen

Defendant

  • Mader's Tobacco Store Limited
  • Robert Gee

Legislation Cited

Tobacco Access Regulations

Canadian Charter of Rights and Freedoms, section 2b

Nova Scotia Tobacco Access Act

International/Regional Instruments Cited

Related Documents

Type of Litigation

Tobacco Control Topics

Substantive Issues

Type of Tobacco Product

None

"... As I indicated earlier, vendors being able to display their products for sale enables vendors and consumers to exercise personal autonomy. Having said that, tobacco products are unlike other consumer products. Other consumer products that are displayed for sale are potentially harmful, an obvious example being alcohol. But unlike alcohol, there is, as Dr. Strang said and I accept, no safe level of tobacco use from a carcinogenic perspective. Unlike most, if not all other consumer products that are lawful to sell or buy, nicotine is a highly addictive poison that is unsafe when consumed as intended. The expressive activity of displaying tobacco for sale might induce smoking by a former smoker or make it harder for a smoker to quit. When expression is used for the purpose of selling harmful and addictive products, its value becomes tenuous, despite the fact that the packaging warns any potential user of the product’s dangerousness. When one is weighed against the other, is the limitation justified? Clearly it is. The nature of the expressive activity, although deserving of scrutiny is not close to the core values underlying s. 2(b) whereas the legislation might reduce tobacco consumption and thereby reduce tobacco-related disease, disability and death. The challenged legislation is rationally connected to the goal of reducing tobacco consumption, and is a minimal impairment of the Defendants’ right of freedom of expression. Simply put, the potential benefits of the tobacco display ban are significant and the detriment to the Defendants’ s. 2(b) right is minimal."
"When tackling a complex social problem, which this unquestionably is, the law is clear. The minimal impairment requirement is met if the Legislature has chosen one of several reasonable alternatives. After hearing the evidence on the highly addictive nature of nicotine and the risk of relapse if exposed to tobacco products on display, it is difficult to envisage a legislative scheme that would be reasonably effective in reducing tobacco consumption, yet constitute less of an impairment on freedom of expression than does the challenged legislation in his case. I am satisfied on the balance of probabilities that the Crown has established minimal impairment."
"Likewise, I accept the opinion evidence of Dr. Strang set out above at paragraph 47. Given the highly addictive nature of nicotine I find that displaying tobacco products, including those with graphic warnings, can act as an inducement so as to cause a former smoker to relapse, and make it more difficult for a smoker who wants to quit. A non-smoker, unaddicted to nicotine is not likely to make an impulse purchase of cigarettes merely because of seeing the products. The same cannot be said about one who is addicted to nicotine. As I stated earlier, for a former smoker attempting to stay off cigarettes, seeing a cigarette display (even with package warnings) could be the cue to trigger the craving, thereby resulting in an impulse purchase of tobacco and a return to smoking. It is perhaps, as simple as saying ‘out of sight, out of mind.’ The Crown has established, on the balance of probabilities that the challenged legislation is linked to the objective of reducing tobacco consumption and further, that it might result in reduced tobacco consumption."