An ad for e-cigarettes featured an elderly white woman and a young black man on a sofa; the man had his arm around the woman. The woman was holding an e-cigarette and the ad stated “No tobacco. No taboo.” In response to numerous complaints, the Advertising Standards Authority (ASA) investigated the ad and found that it was likely to cause offense on the grounds of race and age because it portrayed the relationship between the two individuals as something unusual or socially unacceptable. The ASA ordered the ad not to appear again in its current form.
Government, through its agencies and officials including prosecutors, may seek to enforce its health laws. For example, the government may revoke the license of a retailer that sells tobacco products to minors. These cases may also directly involve the tobacco industry, for example, a government might impound and destroy improperly labeled cigarette packs.
Some jurisdictions allow an individual or organization to initiate an action against another private party who is not following a particular law. For example, a person may sue a restaurant that allows smoking despite a smoke free law. If the plaintiff is claiming the violation of the law caused physical harm, this may also be a personal injury case.
Any violation of a law designed to ensure fair trade, competition, or the free flow of truthful information in the marketplace. For example, a government may require businesses to disclose detailed information about products—particularly in areas where safety or public health is an issue.
Electronic and/or battery-operated devices designed to deliver an inhaled dose of nicotine or other substances. Examples include electronic cigarettes (e-cigarettes), electronic cigars, electronic cigarillos, electronic hookah, vaporizers, and vape pens. ENDS does not include any device or medication approved by the government as nicotine replacement therapy.
An ad for e-cigarettes featured an elderly white woman and a young black man on a sofa; the man had his arm around the woman. The woman was holding an e-cigarette and the ad stated “No tobacco. No taboo.” In response to numerous complaints, the Advertising Standards Authority (ASA) investigated the ad and found that it was likely to cause offense on the grounds of race and age because it portrayed the relationship between the two individuals as something unusual or socially unacceptable. The ASA ordered the ad not to appear again in its current form.