LANGUAGE

ASA Adjudication on Imperial Tobacco Ltd

The Advertising Standards Authority (ASA) reviewed an ad for “Smoke Spots,” a smartphone app and website that helps users find places to smoke. Based on the language in the ad and a link to a video that featured several people smoking, the ASA found that the ad was harmful and irresponsible and that it presented smoking in a positive light.  Five other challenges to the ad were not upheld. The ASA ordered the company not to use the ad again in its current form and to ensure that future ads do not condone or encourage any unsafe practice.