Limitations regarding the use of quotes
The quotes provided here reflect statements from a specific decision. Accordingly, the International Legal Consortium (ILC) cannot guarantee that an appellate court has not reversed a lower court decision which may influence the applicability or influence of a given quote. All quotes have been selected based on the subjective evaluations undertaken by the ILC meaning that quotes provided here may not accurately or comprehensively represent a given court’s opinion or conclusion, as such quotes may have originally appeared alongside other negative opinions or accompanying facts. Further, some quotes are derived from unofficial English translations, which may alter their original meaning. We emphasize the need to review the original decision and related decisions before authoritatively relying on quotes. Using quotes provided here should not be construed as legal advice and is not intended to be a substitute for legal counsel on any subject matter in any jurisdiction. Please see the full limitations at https://www.tobaccocontrollaws.org/about.
Non-Smokers’ Rights Association (DNF) brought suit against British American Tobacco (BAT) - France for the unlawful advertising and promotion of tobacco products. BAT had launched a campaign called "Act together" and distributed portable ashtrays near beaches. The ashtrays bore no cigarette brand names or logos, but described the length of time it took various types of materials to biodegrade. The purpose of the campaign was purportedly to help smokers protect the environment. DNF also highlighted the campaign’s website which linked to sections on smoking and health and smoking and the environment, warned that smoking was hazardous, and noted that the company prioritized preventing youth smoking - but bore no cigarette brand names or logos. Because there were no cigarette brands or logos on the ashtrays or the website, nor any other language promoting tobacco products, the court dismissed the action against BAT.