Fortune Tobacco Corp. v. Inter-Agency Committee - Tobacco

A tobacco company petitioned the Court for a declaratory judgment regarding a tobacco control law that regulated or prohibited tobacco advertisements, except those located within point-of-sale premises.  The petitioner requested clarification of three issues:  (1) the meaning of "premises" as used in the regulation; (2) the extent of regulation on point-of-sale-advertising materials; and (3) the identities of parties who would be held criminally liable for violations of the regulation.  The Court held that "premises" denoted the entire tract of land on which a point-of-sale establishment rested, that the regulation placed no restrictions on advertising materials located within point-of-sale premises, and that the question of criminal liability was reserved for the prosecution to argue during criminal proceedings.

The Court of Appeals later said that procedural rules required the appeal be brought to the Supreme Court rather than the Court of Appeals.  The Court of Appeals was required to dismiss the appeal outright. 

Fortune Tobacco Corporation v. Inter-Agency Committee - Tobacco, et al., SCA Case No. 2007-688-MK, Philippines Regional Trial Court, National Capital Judicial Region, Marikina City (2008).

  • Philippines
  • Feb 14, 2008
  • Republic of the Philippines Regional Trial Court, National Capital Judicial Region, Marikina City, Branch 263

Parties

Plaintiff Fortune Tobacco Corporation

Defendant

  • Administrator of the National Tobacco Administration
  • Inter-Agency Committee - Tobacco
  • President of the Framework Convention of Tobacco Control Alliance
  • President of the Philippine Tobacco Institute
  • Secretary of the Department of Agriculture
  • Secretary of the Department of Education
  • Secretary of the Department of Environment and Natural Resources
  • Secretary of the Department of Finance
  • Secretary of the Department of Health
  • Secretary of the Department of Justice
  • Secretary of the Department of Science and Technology
  • Secretary of the Department of Trade and Industry

Third Party

  • JT International (Philippines), Inc.
  • La Suerte Cigar and Cigarette Factory, Telengtan Brothers & Sons, Inc. (La Suerte)
  • Mighty Corporation Tobacco Company
  • Philip Morris Philippines Manufacturing, Inc. (PMPMI)

Legislation Cited

Related Documents

Type of Litigation

Tobacco Control Topics

Substantive Issues

Type of Tobacco Product

None

"Verily, the interpretation of the law subscribed to by respondents is too restrictive. It is elementary that when the words and phrases of the statute are clear and unequivocal, their meaning must be derived from the language employed and the statute must be taken to mean exactly what it says. To go beyond the clear and ordinary import of the words in fact used and in this case with a clear and definite meaning imparted to them [by] the law-making authority would be tantamount to transcending the words of the legislature. In effect, we would be on unchartered seas. Simply put, under the statute it is clear that the area where permissible outdoor advertising may be placed is broad enough to include all areas within the perimeter of said tract of land where a passing patron can purchase or obtain tobacco products. Other than that, no condition has been imposed by the law."