COLTABACO S.A. (PMI) v. Coljuegos

Coljuegos, an administrative authority in charge of promotional games in Colombia, prohibited COLTABACO S.A., a Philip Morris International affiliated company, to continue using promotional strategies, such as raffles, at the point of sale, applying the general advertisement, promotion and sponsorship ban established by Law No. 1335 of 2009. This decision cites the Constitutional Court precedent (Caceres Corrales v. Colombia) and holds that the FCTC Guidelines should be considered subsequent agreements under the Vienna Convention on the Law of Treaties.

Compañia Colobiana de Tabaco S.A. (COLTABACO) v. Coljuegos, Coljuegos, 2014

  • Colombia
  • Feb 12, 2014
  • Coljuegos
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Parties

Plaintiff Compañia Colobiana de Tabaco S.A. (COLTABACO)

Defendant Coljuegos

Legislation Cited

International/Regional Instruments Cited

Related Documents

Type of Litigation

Tobacco Control Topics

Substantive Issues

Type of Tobacco Product

None

"... the highest constitutional court has taken a position on the matter, in the case analyzed in this decision, establishing that the prohibition of promotion of Law 1335 of 2009 is broad, and the guidelines on advertising, promotion and sponsorship of tobacco of the WHO can be used to interpret it, all the more so when, according to the Vienna Convention on the Law of Treaties, that instrument is one of the sources for valid interpretation."
[Citing the Vienna Convention on the Law of Treaties] " '3. In addition to the context, the following must also be taken into account: a) any separate agreement among the parties concerning the interpretation of the treaty or the implementation of its provisions'.... As can be seen at the website of the Framework Convention on Tobacco Control of the WHO (http://www.who.int/fctc/guidelines/adopted/article 13/es/), the guidelines on advertising, promotion and sponsorship of tobacco were approved by the parties to the treaty, for which reason they constitute a valid standard for its interpretation."