Channel Seven Adelaide Pty Limited v. Australian Communications and Media Authority

This case relates to a decision by the Australian Communications and Media Authority (ACMA) that Channel Seven breached a condition of its licence by broadcasting a tobacco advertisement in contravention of s13 of the Tobacco Advertising Prohibition Act 1992 (Cth) (the TAP Act).

On 18 July 2010 Channel Seven broadcast a segment on its evening news program entitled "Cheap Cigarette Imports", relating to the importation from Germany and sales by Coles supermarkets of budget brand cigarettes. The segment reported that Coles was selling the imported cigarettes cheaper than the local equivalent products. It included visual images of people smoking, audible and visual messages about tobacco products, and visual images of brands.

The ACMA decided that the segment was a "tobacco advertisement" and that it gave publicity to and promoted tobacco products in contravention of the TAP Act. The ACMA found that the fault element of intention was present in the broadcast.

Channel Seven appealed the ACMA's decision to the Federal Court. At first instance, the Federal Court upheld the ACMA's decision and dismissed Channel Seven's application. This is the appeal from that decision.

In this decision, the Full Court of the Federal Court allowed Channel Seven's appeal and set aside the ACMA's decision that the segment constituted a "tobacco advertisement". The Court decided that the fault element of intention was not present in the broadcast.

For the earlier decision, see: Channel Seven Adelaide Pty Limited v Australian Communications and Media Authority [2013] FCA 812 (14 August 2013).

Channel Seven Adelaide Pty Limited v. Australian Communications and Media Authority [2014] FCAFC 32

  • Australia
  • Mar 21, 2014
  • Federal Court of Australia, Full Court

Parties

Plaintiff Channel Seven Adelaide Pty Ltd

Defendant Australian Communications and Media Authority

Legislation Cited

Related Documents

Type of Litigation

Tobacco Control Topics

Substantive Issues

Type of Tobacco Product

None

"Contrary to the submission advanced by Senior Counsel on behalf of the Authority, namely that s 13 cannot be read consistently with the incorporation into it of the element of “fault” as suggested by Senior Counsel for Channel Seven, there is respectfully considered to be no such difficulty. There is no difficulty in construing s 13 as incorporating the concept that the offence of “broadcasting a tobacco advertisement” may only be made out if (for example) a broadcaster has “intentionally” done so or been “reckless” as to that which it broadcasts. The submission, perhaps faintly advanced, that such a construction of s 13 would make the offence more difficult to prove where broadcasters have access to legal advice in respect to all or most of that which is broadcast is without substance. The offence means what it says. If there be any difficulty in proving a contravention of s 13 in the manner advanced by Channel Seven, that is a matter which the Legislature can address if it so wishes. In the meantime, perceived difficulties of proof provide no reason to construe s 13 other than according to its terms and in a manner which incorporates as an element of the offence the definition of a “tobacco advertisement” as found in s 9. But any such difficulties as were asserted on behalf of the Authority may well prove to be more illusory than real. The preference on the part of some prosecutors to undertake proof of mere “recklessness”, for example, rather than proof of “intention” may be understood; but the perceived ease or difficulty of proof provides no reason to construe s 13 other than according to its terms."