Canada (Attorney General) v. JTI-Macdonald Corp., et al.

Tobacco companies challenged the constitutionality of a Canadian law increasing the size of tobacco warnings from 33% to 50% of the pack, as well as banning lifestyle advertising and promotion; advertising to young people; false or misleading advertising; and sponsorship. The Supreme Court upheld both the warning label requirements and the advertising bans, holding that public health outweighs the companies' freedom of expression.


Canada (Attorney General) v. JTI-Macdonald Corp. et al., [2007] 2 S.C.R. 610, Supreme Court of Canada (2007).

  • Canada
  • Jun 28, 2007
  • Supreme Court of Canada


Plaintiff Attorney General of Canada


  • Imperial Tobacco Canada Ltd.
  • JTI-Macdonald Corp.
  • Rothmans, Benson & Hedges Inc.

Third Party

  • Attorney General for Saskatchewan
  • Attorney General of British Columbia
  • Attorney General of Manitoba
  • Attorney General of New Brunswick
  • Attorney General of Ontario
  • Attorney General of Quebec
  • Canadian Cancer Society

Legislation Cited

International/Regional Instruments Cited

Related Documents

Type of Litigation

Tobacco Control Topics

Substantive Issues

Type of Tobacco Product