Canada (Attorney General) v. JTI-Macdonald Corp., et al.

Tobacco companies challenged the constitutionality of a Canadian law increasing the size of tobacco warnings from 33% to 50% of the pack, as well as banning lifestyle advertising and promotion; advertising to young people; false or misleading advertising; and sponsorship. The Supreme Court upheld both the warning label requirements and the advertising bans, holding that public health outweighs the companies' freedom of expression.

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Canada (Attorney General) v. JTI-Macdonald Corp. et al., [2007] 2 S.C.R. 610, Supreme Court of Canada (2007).

  • Canada
  • Jun 28, 2007
  • Supreme Court of Canada

Parties

Plaintiff Attorney General of Canada

Defendant

  • Imperial Tobacco Canada Ltd.
  • JTI-Macdonald Corp.
  • Rothmans, Benson & Hedges Inc.

Cited Legislation

Related Documents

Type of Litigation

Tobacco Control Topics

Substantive Issues

Type of Tobacco Product

None