British American Tobacco UK Ltd., et al. v. Secretary of State for Health

Five tobacco manufacturers and one vending machine supplier challenged the legality of the Tobacco Advertising and Promotion Regulations 2004, which bans tobacco product advertising, with limited exceptions. The applicants filed an application for judicial review, alleging that the exceptions to the regulations were disproportionately restrictive of advertising at the point of sale.  The Court held that the Minister of Health acted within the scope of his authority and dismissed the application for judicial review.

British American Tobacco UK Ltd., et al. v. Secretary of State for Health, [2004] EWHC 2493, Administrative Court (2004).

  • United Kingdom
  • Nov 5, 2004
  • High Court of Justice, Queen's Bench Division, Administrative Court
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Parties

Plaintiff

  • British American Tobacco UK Ltd.
  • Cherwell Tobacco Ltd.
  • Gallaher Ltd.
  • Imperial Tobacco Ltd.
  • Philip Morris Ltd.
  • Societe Nationale d'Exploitation Industrielle des Tabacs et Allumettes (SEITA)

Defendant Secretary of State for Health

Legislation Cited

Tobacco Advertising and Promotion (Point of Sale) Regulations 2004

Tobacco Advertising and Promotion Act 2002

Related Documents

Type of Litigation

Tobacco Control Topics

Substantive Issues

Type of Tobacco Product

None

"Mr. Pannick conceded that this was merely a "supplementary" point in support of his three other heads of argument considered above. However, even for this limited purpose, I do not consider that the argument is well-founded. Mr. Adkin explains fully in his first witness statement the reasoning process adopted in framing the Regulations. For example, in paragraph 65 of that statement in particular he sets out six principal factors which were taken into account in framing the Regulations. Each of those considerations seem to me to be entirely appropriate foundations for regulations such as these. As I have said, given those objectives, the Minister consulted and then produced the rules, drawing a line where he considered appropriate to meet the objectives. I do not consider he infringes any test of proportionality if he fails to address every single potential grievance that a producer may ultimately have even before the draftsman puts pen to paper. He has promulgated regulations meeting the objectives. The proportionality of his decision is not to be impugned because, where grievances are raised in litigation, he answers them in a more detailed fashion than he could have done when the policy decision was taken and before the objections were raised. Provided that some particular flaw is not identified, which undermines the rationality or proportionality of his policy and his regulations, he is, I think, entitled to justify the application of the regulations made in the particular context of the criticism raised. That is not "ex post facto" rationalisation of the regulations, it simply serves to demonstrate that the specific criticism does not dent the integrity of the decision as originally made. It may always be that, when tested in practice, regulations of this or any other type, may be seen to require refinement or they may prove to be satisfactory for many years. It is obviously important for any Minister to consider and, if thought fit, meet any specific criticism raised. In the alternative, he may decide to amend the relevant regulations. If he takes either of these steps it does not necessarily detract from the rationality or proportionality of the regulations as originally promulgated."