British American Tobacco Belgium v. Belgium

Tobacco manufacturers requested both the annulment of and, in the interim, a suspension in the implementation of plain (or standardized) packaging. The court denied their request for a suspension, finding that there would be no irreversible damage to the manufacturers' reputations since they are still permitted to use their brand names on the new package format. The court also concluded that the transition period allotted by the legislation was sufficient in length. Finally, the manufacturers failed to prove that they would incur financial consequences large enough to justify suspension of implementation.


British American Tobacco Belgium, et al. v. Belgium, Arrêt n° 246.452 du 18 decembre 2019, Conseil d'Etat [Council of State] (2019).

  • Belgium
  • Dec 18, 2019
  • Council of State, Administrative Litigation Section



  • British American Tobacco Belgium
  • British American Tobacco Brands Inc.
  • Dunhill Tobacco of London Limited
  • Tabacofina - Vander Elst

Defendant Belgium

Legislation Cited

Related Documents

Type of Litigation

Tobacco Control Topics

Substantive Issues

Type of Tobacco Product