Bittencourt v. Souza Cruz S A

The plaintiff filed a lawsuit against Souza Cruz, a tobacco company, seeking moral and material damages allegedly caused from smoking cigarettes and becoming addicted to them as result of Souza Cruz's misleading advertisement of its products in violation of tobacco control laws. The lower court found in favor the defendant and dismissed the case on the merits. The plaintiff appealed to the higher court. Finding that the misleading advertisement of the defendant's products led to the plaintiff's addiction to cigarettes, the Court admitted the appeal and ordered Souza Cruz to financially compensate the plaintiff for moral damages.