Limitations regarding the use of quotes
The quotes provided here reflect statements from a specific decision. Accordingly, the International Legal Consortium (ILC) cannot guarantee that an appellate court has not reversed a lower court decision which may influence the applicability or influence of a given quote. All quotes have been selected based on the subjective evaluations undertaken by the ILC meaning that quotes provided here may not accurately or comprehensively represent a given court’s opinion or conclusion, as such quotes may have originally appeared alongside other negative opinions or accompanying facts. Further, some quotes are derived from unofficial English translations, which may alter their original meaning. We emphasize the need to review the original decision and related decisions before authoritatively relying on quotes. Using quotes provided here should not be construed as legal advice and is not intended to be a substitute for legal counsel on any subject matter in any jurisdiction. Please see the full limitations at https://www.tobaccocontrollaws.org/about.
The plaintiffs brought and action against the tobacco company Souza Cruz, alleging that the company advertised misleading images of tobacco that caused their husband/father to develop the habit of smoking cigarettes, which ultimately resulted in his death from lung cancer. The defendant claimed that there was no proven direct connection between the lung cancer and the defendant's tobacco products and that the advertisement had not been misleading. The lower court found in favor of defendants, and the plaintiffs appealed. The higher court found in favor of the plaintiffs and granted them damages.