Bernardo, et al. v. Souza Cruz S A
Maria de Oliveira Bernardo, et al. v. Souza Cruz S A, n.70004812558, 9a Câmara Civil do Tribunal de Justiça do Rio Grande do Sul [9th Civil Chamber of the Court of Justice of the State of Rio Grande do Sul] (2004).
- Brazil
- Oct 13, 2004
- Court of Justice of the State of Rio Grande do Sul, 9th Civil Chamber (9a Câmara Civel do Tribunal de Justiça do Rio Grande do Sul)
The plaintiffs brought and action against the tobacco company Souza Cruz, alleging that the company advertised misleading images of tobacco that caused their husband/father to develop the habit of smoking cigarettes, which ultimately resulted in his death from lung cancer. The defendant claimed that there was no proven direct connection between the lung cancer and the defendant's tobacco products and that the advertisement had not been misleading. The lower court found in favor of defendants, and the plaintiffs appealed. The higher court found in favor of the plaintiffs and granted them damages.