ASA Adjudication on ZULU Ventures Ltd

A poster on a commuter train advertised e-cigarettes. In response to a complaint, the Advertising Standards Authority (ASA) investigated whether the ad was irresponsible because it was placed in a location likely to be seen by children. The ASA found that the ad did not violate the country’s advertising code because e-cigarettes are legal products and are allowed to be advertised. Additionally, the ASA found that trains were not likely to carry a high percentage of children and the ad, which mostly contained text, did not contain any images likely to be particularly attractive to children.


ASA Adjudication on ZULU Ventures Ltd, Complaint Ref: A13-240201 (2013).

  • United Kingdom
  • Nov 20, 2013
  • Advertising Standards Authority


Plaintiff Unidentified complainant

Defendant ZULU Ventures Ltd t/a SkyCig

Legislation Cited

Committee of Advertising Practice (CAP) Code, Edition 12, Rule 1.3 (Social responsibility)

Related Documents

Type of Litigation

Tobacco Control Topics

Substantive Issues

Type of Tobacco Product