ASA Adjudication on Price Paradise Ltd

An email advertised the online sale of inexpensive cigarettes. The Advertising Standards Authority (ASA) found that the ad violated the country’s advertising code, which prohibits tobacco product advertising. The ASA ordered the company not to advertise tobacco products to the public.

ASA Adjudication on Price Paradise Ltd, Complaint Ref: A13-236086 (2013).

  • United Kingdom
  • Sep 25, 2013
  • Advertising Standards Authority
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Parties

Plaintiff Unidentified complainant

Defendant Price Paradise Ltd t/a King of Smoking

Legislation Cited

Committee of Advertising Practice (CAP) Code, Edition 12, Rule 1.7 (Unreasonable delay)

Committee of Advertising Practice (CAP) Code, Edition 12, Rule 21.1 (Tobacco, rolling papers and filters)

Related Documents

Type of Litigation

Tobacco Control Topics

Substantive Issues

Type of Tobacco Product

None

"The ASA was concerned by Price Paradise's lack of response and apparent disregard for the Code, which was a breach of CAP Code (Edition 12) rule 1.7 (Unreasonable delay). We reminded them of their responsibility to respond promptly to our enquiries and told them to do so in the future. We considered that the ad strongly implied that tobacco products were being marketed directly to the general public and, due to the lack of evidence to show this was not the case, we concluded that the ad breached the Code. The ad breached CAP Code (Edition 12) rule 21.1 (Tobacco, rolling papers and filters)."