ASA Adjudication on OCB Papers (UK) Ltd

A magazine ad for cigarette rolling papers showed a stylishly dressed woman with a gold handbag containing rolling papers. The Advertising Standards Authority (ASA) found that the ad associated smoking with a glamorous lifestyle, which was irresponsible and violated the advertising code related to cigarette rolling papers. The ASA ordered that the ad not appear again.

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ASA Adjudication on OCB Papers (UK) Ltd, Complaint Ref: 94233

  • United Kingdom
  • Aug 12, 2009
  • Advertising Standards Authority

Parties

Plaintiff Unidentified complainant

Defendant OCB Papers (UK) Ltd

Legislation Cited

Committe of Advertising Practice (CAP) Code, Rule 2.2 (Responsible advertising)

Committe of Advertising Practice (CAP) Code, Rule 55.1: 3.8 (Tobacco, rolling papers and filters)

Related Documents

Type of Litigation

Tobacco Control Topics

Substantive Issues

Type of Tobacco Product

None