A TV ad for e-cigarettes featured a woman running her hand over her thigh while discussing the feeling of touching, holding, feeling and tasting something great. The ad also contained the phrase, "quality assured since 2009." Viewers challenged whether the ad was offensive because it sexualised e-cigarette use, whether it was suitable for broadcast before 9pm, and whether "quality assured" could be substantiated. The ASA found that the ad was advertised responsibly and that the quality statements were substantiated. Because of the level of sexuality in the ad, the ASA ruled that the ad should have been aired after 9pm to minimize the risk of children seeing it.
Government, through its agencies and officials including prosecutors, may seek to enforce its health laws. For example, the government may revoke the license of a retailer that sells tobacco products to minors. These cases may also directly involve the tobacco industry, for example, a government might impound and destroy improperly labeled cigarette packs.
Any violation of a law designed to ensure fair trade, competition, or the free flow of truthful information in the marketplace. For example, a government may require businesses to disclose detailed information about products—particularly in areas where safety or public health is an issue.
Electronic and/or battery-operated devices designed to deliver an inhaled dose of nicotine or other substances. Examples include electronic cigarettes (e-cigarettes), electronic cigars, electronic cigarillos, electronic hookah, vaporizers, and vape pens. ENDS does not include any device or medication approved by the government as nicotine replacement therapy.
A TV ad for e-cigarettes featured a woman running her hand over her thigh while discussing the feeling of touching, holding, feeling and tasting something great. The ad also contained the phrase, "quality assured since 2009." Viewers challenged whether the ad was offensive because it sexualised e-cigarette use, whether it was suitable for broadcast before 9pm, and whether "quality assured" could be substantiated. The ASA found that the ad was advertised responsibly and that the quality statements were substantiated. Because of the level of sexuality in the ad, the ASA ruled that the ad should have been aired after 9pm to minimize the risk of children seeing it.