A magazine ad for a t-shirt company featured a young girl holding a glass of wine and a cigarette with text saying “BE A COOL KID – Wear a CharGrilled T-Shirt.” The Advertising Standards Authority (ASA) found that the ad breached the country’s advertising code, which prohibits showing people to be drinking who are, or seem to be, under the age of 25. The ASA also found that the ad breached the code because the text “BE A COOL KID” along with the image of a child around nine or ten years old irresponsibly condoned drinking and smoking and suggested the drinking and smoking could lead to increased popularity. The t-shirt company withdrew the ad. The ASA told the company to ensure that future ads did not feature children appearing to smoke or drink alcohol and did not condone those practices
Government, through its agencies and officials including prosecutors, may seek to enforce its health laws. For example, the government may revoke the license of a retailer that sells tobacco products to minors. These cases may also directly involve the tobacco industry, for example, a government might impound and destroy improperly labeled cigarette packs.
Some jurisdictions allow an individual or organization to initiate an action against another private party who is not following a particular law. For example, a person may sue a restaurant that allows smoking despite a smoke free law. If the plaintiff is claiming the violation of the law caused physical harm, this may also be a personal injury case.
Any violation of a law designed to ensure fair trade, competition, or the free flow of truthful information in the marketplace. For example, a government may require businesses to disclose detailed information about products—particularly in areas where safety or public health is an issue.
A magazine ad for a t-shirt company featured a young girl holding a glass of wine and a cigarette with text saying “BE A COOL KID – Wear a CharGrilled T-Shirt.” The Advertising Standards Authority (ASA) found that the ad breached the country’s advertising code, which prohibits showing people to be drinking who are, or seem to be, under the age of 25. The ASA also found that the ad breached the code because the text “BE A COOL KID” along with the image of a child around nine or ten years old irresponsibly condoned drinking and smoking and suggested the drinking and smoking could lead to increased popularity. The t-shirt company withdrew the ad. The ASA told the company to ensure that future ads did not feature children appearing to smoke or drink alcohol and did not condone those practices