Alroi v. Philip Morris

Smokers of cigarettes marked as “light,” sued Philip Morris, a tobacco company, for violations of the Consumer Protection Law by presenting the product to be less harmful than other cigarettes. The court denied the certification of the claim as class action, stating that the smokers knowingly accepted the risk because all cigarettes packets—including “light” cigarettes—contain warnings of the dangers of smoking while no misrepresentation was made by the tobacco company that “light” cigarettes are less harmful than non-“light” ones. The court added that the declaratory relief became moot, since the state bars marking cigarettes as “light,” “mild,” or “low tar.”


Alroi v. Philip Morris USA, Inc., CC 1105-04, Tel Aviv District Court (2012)

  • Israel
  • Nov 27, 2012
  • Tel Aviv District Court



  • Orli Meir
  • Yuval Alroi


  • Philip Morris Products S.A.
  • Philip Morris USA Inc.

Legislation Cited

Consumer Protection Law 1981

Related Documents

Type of Litigation

Tobacco Control Topics

Substantive Issues

Type of Tobacco Product