Ukraine

“Electronic cigarette" means a product that can be used to inhale vapors formed by heating the components of such a product of liquids that contain or do not contain nicotine. Electronic cigarettes can be disposable or reusable.

For the purpose of this review, we will be using the term “e-cigarette” when referring to “electronic cigarette.”

“Advertising and promotion of heat-not-burn tobacco products, electronic cigarettes, refill containers, liquids used in electronic cigarettes” means any kind of transmission of commercial information, recommendations or actions, the purpose, result or probable result of which is direct or indirect promotion of the sale of devices for the consumption of heat-not-burn tobacco products, electronic cigarettes, refill containers, liquids used in electronic cigarettes or tobacco consumption.

This definition is significant because it clarifies the scope of the ban on e-cigarette advertising and promotion, as well as advertising and promotion of other tobacco and tobacco alternative products.

“Sponsorship of heat-not-burn tobacco products, electronic cigarettes, refill containers, liquids used in electronic cigarettes” means any kind of contribution to any event, activity or certain person, the purpose, result or probable result of which is direct or indirect promotion of the sale of devices for the consumption of heat-not-burn tobacco products, electronic cigarettes, refill containers and liquids used in electronic cigarettes, or tobacco consumption.

This definition is significant because it clarifies the scope of the ban on e-cigarette sponsorship, as well as advertising and promotion of other tobacco and tobacco alternative products.

“Characteristic flavor and aroma of electronic cigarette, refill container, liquid used in electronic cigarettes” means a clearly perceptible smell or taste other than the smell or taste of tobacco resulting from the introduction of an additive or combination of additives, including but not limited to fruit, spices, herbs, alcohol, candy, menthol or vanilla that can be recognized before or during the use of an electronic cigarette, refill container and liquid used in electronic cigarettes.

This definition is significant because the law regulates additives and ingredients in e-cigarettes that give a characteristic flavor or aroma.