Main Policies

Last updated: August 10, 2026

Sale of heated tobacco products

Sale of heated tobacco products

Allowed
Analysis

The sale of HTPs is allowed subject to restrictions, including by location and a minimum sales age.

Main policies

Use in indoor public places, workplaces, and public transport

Some Restrictions
Analysis

There is a comprehensive ban on the use of HTPs in indoor workplaces and indoor public places. The law prohibits the use of HTPs on all public transportation, with the exception of long-distance passenger ships;common areas of apartment buildings, where the use of e-cigarettes is permitted in designated areas (in open air or in isolated rooms); and in indoor designated rooms at airports.

Advertising and promotion (excluding point of sale product display)

Tobacco inserts (sticks, pods): Banned
Devices: Banned
Tobacco inserts (sticks, pods): Banned
Analysis

Law 15-FZ (Art. 16.5) makes the ban on tobacco advertising in the Law on Advertising (Law 38-FZ) applicable to nicotine-containing products, including HTP inserts. Law 15-FZ also prohibits promotion of nicotine-containing products, which includes HTP inserts. Therefore, the law prohibits all forms of advertising and promotion for HTP inserts.


Devices: Banned
Analysis

Law 15-FZ (Art. 16.5) makes the ban on tobacco advertising in the Law on Advertising (Law 38-FZ) applicable to devices for nicotine-containing product consumption, which includes HTP devices. Law 15-FZ also prohibits promotion of devices for nicotine-containing product consumption, which includes HTP devices. Therefore, the law prohibits advertising and promotion for HTP devices.

Sponsorship

Tobacco inserts (sticks, pods): Banned
Devices: Some Restrictions
Tobacco inserts (sticks, pods): Banned
Analysis

The law prohibits sponsorship of nicotine-containing products, which includes HTP inserts. It also specifically prohibits cultural, sporting, or other public events that directly or indirectly promote nicotine-containing products, which includes HTP inserts, as well as the use of corporate trademarks by tobacco organizations (including HTP businesses) for charitable activities. Therefore, all sponsorship of HTP inserts is prohibited.


Devices: Some Restrictions
Analysis

The law prohibits cultural, sporting, or other public events that directly or indirectly promote devices for nicotine-containing product consumption, which includes HTP devices, as well as the use of corporate trademarks by tobacco organizations (including HTP businesses) for charitable activities. However, the broader ban on sponsorship (in Law 15-FZ, Art. 16.1(2)) does not apply to devices, and therefore some actions - such as HTP device sponsorship of individuals - may escape the ban. Therefore, the regulatory status “Some Restrictions” is given.

Point of sale product display

Tobacco inserts (sticks, pods): Banned
Devices: Banned
Tobacco inserts (sticks, pods): Banned
Analysis

The display of nicotine-containing products, which includes HTP inserts, is prohibited in retail facilities. The law permits retailers to display only a black-and-white alphabetical list of products to be sold with prices and no graphic images or illustrations.


Devices: Banned
Analysis

The display of devices for nicotine-containing product consumption, which includes HTP devices, is prohibited in retail facilities. The law permits retailers to display only a black-and-white alphabetical list of products to be sold with prices and no graphic images or illustrations.

Sale of heated tobacco products via the internet

Tobacco inserts (sticks, pods): Banned
Devices: Banned
Tobacco inserts (sticks, pods): Banned
Analysis

The law prohibits distance sales “including via internet and other means of communication” of nicotine-containing products, which includes HTP inserts.


Devices: Banned
Analysis

The law prohibits distance sales “including via internet and other means of communication” of devices for nicotine-containing product consumption, which includes HTP devices.

Sale of heated tobacco products via vending machines

Tobacco inserts (sticks, pods): Banned
Devices: Banned
Tobacco inserts (sticks, pods): Banned
Analysis

The law prohibits vending machine sales of nicotine-containing products, which includes HTP inserts.


Devices: Banned
Analysis

The law prohibits vending machine sales of devices for nicotine-containing product consumption, which includes HTP devices.

Flavors

Some Restrictions
Analysis

Technical Regulations for Tobacco applicable to nicotine-containing products, which includes HTPs. The Technical Regulations ban the use of specified substances, including the following flavorings: woody stem of bitter-sweet nightshade (Stipites Dulcamarae); wood of the camphor tree (Lignum Camphorae); rhizome of the common centipede (Rhizoma Poiypodii); Mint herb (mint marsh) (Herba Pulegii); Kvass wood (Lignum Quassiae); Soap tree bark (Cortex Quillaja); Tansy herb (Herba Tanaceti); Rue herb (Herba Rutae); Stems, leaves and bark of sassafrass (Stipes, Folium, Cortex Sassafratis); Medicinal clover (Millilotus officinalis); Tonka beans (Semen Toncae); Liatris odorous (Liatris odoratissima); Woodruff (Asperula odorata). However, other types of flavorings, including benzaldehyde, maltol, and vanillin, are not specified as banned flavoring substances. Therefore, the regulatory status code "Some Restrictions" is given.

Specified ingredients/additives

Some Restrictions
Analysis

Law 15-FZ (Art. 14.1) makes the Technical Regulations for Tobacco applicable to nicotine-containing products, which includes HTPs. The Technical Regulations ban the use of specified substances, including the following flavorings: woody stem of bitter-sweet nightshade (Stipites Dulcamarae); wood of the camphor tree (Lignum Camphorae); rhizome of the common centipede (Rhizoma Poiypodii); Mint herb (mint marsh) (Herba Pulegii); Kvass wood (Lignum Quassiae); Soap tree bark (Cortex Quillaja); Tansy herb (Herba Tanaceti); Rue herb (Herba Rutae); Stems, leaves and bark of sassafrass (Stipes, Folium, Cortex Sassafratis); Medicinal clover (Millilotus officinalis); Tonka beans (Semen Toncae); Liatris odorous (Liatris odoratissima); Woodruff (Asperula odorata). However, other types of flavorings, including benzaldehyde, maltol, and vanillin, are not specified as banned flavoring substances. Therefore, the regulatory status code "Some Restrictions" is given.

Health warnings on product packaging

Tobacco inserts (sticks, pods): Required
Devices: Not Required
Tobacco inserts (sticks, pods): Required
Analysis

Law 15-FZ (Art. 14.1) makes the Technical Regulations for Tobacco applicable to nicotine-containing products, which includes HTP inserts. Under the Technical Regulations, picture and text health warnings are required to cover 50% of the front and back of product packaging. There are total of 12 warnings, which must be rotated.


Devices: Not Required
Analysis

Law 15-FZ (Art. 14.1) makes the Technical Regulations for Tobacco applicable to nicotine-containing products. However, this provision does not mention devices for nicotine-containing product consumption. Therefore, the law does not require warnings on HTP devices.

Other product packaging and labeling requirements

Tobacco inserts (sticks, pods): Required
Devices: Not Required
Tobacco inserts (sticks, pods): Required
Analysis

Law 15-FZ (Art. 14.1) makes the Technical Regulations for Tobacco applicable to nicotine-containing products, which includes HTP inserts. The Technical Regulations prohibit misleading packaging and labeling.


Devices: Not Required
Analysis

Law 15-FZ (Art. 14.1) makes the Technical Regulations for Tobacco applicable to nicotine-containing products. However, this provision does not mention devices for nicotine-containing product consumption. Therefore, the law does place other packaging and labeling requirements on HTP devices.

Manufacturer/importer disclosure and/or notification requirements

Required
Analysis

Law 15-FZ (Art. 14.1) makes the Technical Regulations for Tobacco applicable to nicotine-containing products, which includes HTP inserts. The Technical Regulations require annual disclosure of contents and emissions.

Location-based sales restriction

Not Applicable
Analysis

The law permits retail sale of HTP only in retail facilities, with sales forbidden in educational, health-care, sports, and cultural facilities, youth organizations, public transport and public transport terminals, maintenance shops, and hotel premises.