Last updated: May 11, 2024

Main Policies

Sale of e-cigarettes

Sale of e-cigarettes

Allowed
Main policies

Use in indoor public places, workplaces, and public transport

Some Restrictions
Analysis

The law prohibits the use of e-cigarettes in all places where smoking is banned.  As such, e-cigarette use is prohibited in indoor public places, workplaces, and public transport.  The law provides for only two exceptions to the ban - detention spaces where detainees are held and designated rooms in the transit areas of international airports. Because these are workplaces for some people, the regulatory status code “Smoking is Restricted” is given. 

Advertising and promotion (excluding point of sale product display)

Some Restrictions
Analysis

The law restricts the advertising and promotion of e-cigarettes and refill containers. The law bans some forms of e-cigarette advertising, including but not limited to printed publications, radio, theaters, and billboards. However, the law provides an exception for publications and materials intended exclusively for professionals in the trade of e-cigarettes and refill containers. The law expressly prohibits these types of publications and materials which are printed and published in third countries, where those publications or materials are not principally intended for the EU market.

Point of sale product display

Allowed
Analysis

The law does not address point of sale product display; therefore, point of sale product display is allowed.

Sale of e-cigarettes via the internet

Some Restrictions
Analysis

The law prohibits cross-border distance sales of e-cigarettes to consumers in Romania (incoming). The law also prohibits retailers in Romania from engaging in cross-border distance sales to consumers in other EU Member States where such sales have been prohibited. These prohibitions are interpreted as banning certain internet sales. The law further requires retailers who engage in permitted cross-border distance sales to use an age verification system and register with the competent authorities. The requirement of an age verification system, however, is not interpreted as prohibiting internet tobacco product sales. As some internet sales are permitted and others are not, the regulatory status code “Some Restrictions” is given.

Flavors (other than tobacco flavor)

Allowed

Specified ingredients/additives

Regulated
Analysis

The law requires that e-cigarettes only include ingredients in nicotine containing liquids that do not pose a risk to human health, whether heated or unheated. The law specifically prohibits the following ingredients from being used in e-cigarettes and refill containers:
a) vitamins or other additives that create the impression that a tobacco product has a health benefit or presents a reduced health risk;
b) caffeine or taurine or other additives and stimulating compounds that are associated with energy and vitality;
c) additives having coloring properties for emissions;
d) for tobacco products for smoking, additives that facilitate inhalation or nicotine uptake; and
e) additives that have carcinogenic, mutagenic or reprotoxic properties in unburnt form.

Health warnings on product packaging

Required
Analysis

The law requires that e-cigarettes packaging have a health warning that covers 30% of the front and back surfaces of the unit and outside packaging. The health warning must state: “[T]his product contains nicotine. Nicotine is a highly addictive substance.”

Other product packaging and labeling requirements

Required
Analysis

The law requires that unit packs of e-cigarette and retail containers include a leaflet containing information about use and storage, warnings for specific risk groups, possible adverse effects, addictiveness and toxicity, and that the product is not recommended for use by young people and non-smokers.

The law also requires that unit packets and any outside packaging of electronic cigarettes and refill containers include all ingredients contained in the products, information on the nicotine content of the product, recommendation to keep the product out of the reach of children, and carry the following health warning “This product contains nicotine."

The law also requires that any e-cigarette marketed by courier services shall have the following warning: “WARNING! THIS PACKAGE CONTAINS TOBACCO PRODUCTS AND/OR PRODUCTS CONTAINING NICOTINE. PLEASE CHECK CLIENT’S AGE.”

Maximum nicotine concentration

Required
Analysis

The nicotine content of e-cigarettes and refill containers must not exceed 2 mg per unit. In addition, the nicotine content of e-liquid in e-cigarettes and refill containers must not exceed 20 mg/mL.

Device requirements

Required
Analysis

The law requires that e-cigarettes and refill containers be tamper resistant and child-proof; protect against breakage and leakage; and have a mechanism that ensures refilling without leakage. In addition, the volume of a refill container may not exceed 10 milliliters and the volume of the tank of disposable/single-use cartridges may not exceed 2 milliliters.

Manufacturer/importer disclosures and/or notification requirements

Required
Analysis

The law requires that manufacturers and importers of e-cigarettes and refill containers submit the following information yearly to the Ministry of Health: a) data on sales volumes, by brand name and type of products; b) information on preferences of various customer groups including young people, non-smokers and the main groups of current users; c) information on the mode of sales of the products; and d) summaries of any market research conducted in regards to the above.

Sale of e-cigarettes via vending machines

Banned
Analysis

The law prohibits the sale of e-cigarettes from vending machines.

Specific retail license or equivalent approval

Not Required
Analysis

The law requires retailers who engage in permitted cross-border distance sales to use an age verification system and register with the competent authorities.