Last updated: January 22, 2021

Warnings/Messages Content

Does the content of the warnings/messages address:
Health impacts
Advice on cessation (e.g., the benefits of cessation or steps to take to stop smoking)
Addictive nature of tobacco
Adverse economic and social outcomes
Impact of tobacco use on friends and family
Quitline phone number and/or website
Description of current required warnings/messages:

The text warning on the front of the cigarette pack: “Warning: Be careful, smoking destroys health and causes death. Ministry of Health”

Picture/text warnings on back of the cigarette pack:
1. Keep your children away from smokers to protect them from respiratory diseases. (Image of child with an asthma inhaler)
2. Smoking causes painful and slow death. (Image of stack of cigarettes)
3. Smoking affects children – Keep your children away from smoking. (Image of smoker with child nearby covering mouth and nose with cloth)
4. Smoking is addiction, So do not start. (Image of person behind bars made of cigarettes)