LANGUAGE
Last updated: June 1st 2020

Warnings/Messages Content

Does the content of the warnings/messages address:
Health impacts
Yes
Advice on cessation (e.g., the benefits of cessation or steps to take to stop smoking)
No
Addictive nature of tobacco
Yes
Adverse economic and social outcomes
No
Impact of tobacco use on friends and family
Yes
Quitline phone number and/or website
Yes
Description of current required warnings/messages:

Health Warnings: The following health warnings must be displayed, each accompanied by an image:

1. Front: Tobacco causes irreparable damage.
STOP SMOKING. DON'T END UP LIKE ME.
Wilson López, Manabí, lost a leg
Back: Cigarettes contain CHROMIUM and other metals that damage the arteries.
Free Health Advice, Line 171, option 2
www.salud.gob.ec/ecuadorsintabaco

2. Front: Tobacco causes irreparable damage.
TOBACCO DESTROYED MY MOUTH.
Manuel Quevedo, Manabí, smoker since he was a teenager
Back: Cigarettes contain CYANIDE, a deadly poison used as a rodenticide.
Free Health Advice, Line 171, option 2
www.salud.gob.ec/ecuadorsintabaco

3. Front: Tobacco causes irreparable damage.
A SLOW AND PAINFUL DEATH?
Tobacco causes cancer
Back: Cigarettes contain CADMIUM, a toxic that accumulates in your body and causes cancer.
Free Health Advice, Line 171, option 2
www.salud.gob.ec/ecuadorsintabaco

4. Front: Tobacco causes irreparable damage.
TOBACCO LEAVES YOU IMPOTENT
Back: Cigarettes contain FORMALDEHYDE, a toxic substance used to embalm corpses.
Free Health Advice, Line 171, option 2
www.salud.gob.ec/ecuadorsintabaco

5. Front: Tobacco causes irreparable damage.
DO YOU KNOW WHAT TOBACCO PRODUCES IN YOUR BODY?
Back: Cigarettes contain POLONIUM 210, a radioactive substance, highly toxic and potent carcinogen.
Free Health Advice, Line 171, option 2
www.salud.gob.ec/ecuadorsintabaco

6. Front: Tobacco causes irreparable damage.
TOBACCO SICKENS YOUR FAMILY
Back: Cigarettes contain BUTANE, a poisonous gas that corrodes the lungs.
Free Health Advice, Line 171, option 2
www.salud.gob.ec/ecuadorsintabaco

Health Information: The following qualitative statement must be displayed on one side panel and occupy 70% of that panel (accompanied by an image of a skull and crossbones with the caption 'TOXIC PRODUCT'):

This product is highly addictive. It contains nicotine and thousands of chemical substances; many of these are toxic and carcinogenic.
PRODUCT FOR EXCLUSIVE SALE IN ECUADOR.
SALES TO MINORS PROHIBITED.
THIS PRODUCT CANNOT BE SOLD BY MINORS.
MINISTRY OF PUBLIC HEALTH OF ECUADOR