LANGUAGE
Last updated: October 17th 2018

Health Warnings/Messages Features

Type of product: Smoked Tobacco Product
Type of Warnings / Messages Required
Pictures (Photos), Text Warnings/Messages
Location and Size of Warnings / Messages on Unit Packaging
50% of front, 50% of back
Rotation Required
Required
Number of Warnings / Messages Authorized to Be Displayed at Any Given Time
1
Length of Rotation Period
Unspecified
Analysis

Currently, the law requires text-only health warnings to appear on at least 50% of the main surfaces on tobacco product packages.

Beginning in July 2019, the law will require health warnings to appear on all unit and outside packaging and labeling of tobacco products. A general warning, in English and French, must occupy 70% of the front of the package. The general warning must state in French: "Fumer tue" or "Le Tabac tue" and in English: "Smoking Kills" or "Tobacco Kills". One of two specific warnings must occupy 70% of the back of the package. Both the general warning and the specific warning contain text and an image. The warnings must be outlined by a 1mm wide black border outside the 70% area reserved for the warning.

Rotation will also be required. The two specific warnings must be affixed to an equal number of tobacco packages. The general and specific warnings must be updated by the Ministry of Public Health every 24 months.

When Joint Order No. 0001 goes into effect in July 2019, the law will align with FCTC Art. 11 and the FCTC Art. 11 Guidelines with respect to the size, content, and rotation of the health warnings.

(Note: the Joint Order was originally scheduled to enter into force on January 3, 2019. However, it is our understanding that the effective date has been delayed by six months.)

Type of product: Smokeless Tobacco Products
Type of Warnings / Messages Required
Pictures (Photos), Text Warnings/Messages
Location and Size of Warnings / Messages on Unit Packaging
50% of front, 50% of back
Rotation Required
Required
Number of Warnings / Messages Authorized to Be Displayed at Any Given Time
1
Length of Rotation Period
Unspecified
Analysis

Currently, the law requires text-only health warnings to appear on at least 50% of the main surfaces on tobacco product packages.

Beginning in July 2019, the law will require health warnings to appear on all unit and outside packaging and labeling of tobacco products. A general warning, in English and French, must occupy 70% of the front of the package. The general warning must state in French: "Fumer tue" or "Le Tabac tue" and in English: "Smoking Kills" or "Tobacco Kills". One of two specific warnings must occupy 70% of the back of the package. Both the general warning and the specific warning contain text and an image. The warnings must be outlined by a 1mm wide black border outside the 70% area reserved for the warning.

Rotation will also be required. The two specific warnings must be affixed to an equal number of tobacco packages. The general and specific warnings must be updated by the Ministry of Public Health every 24 months. The law does not contain warnings specific to the dangers of smokeless tobacco. Rather, the general warning is specific to the dangers of smoked tobacco.

When Joint Order No. 0001 goes into effect in July 2019, the law will align with FCTC Art. 11 and the FCTC Art. 11 Guidelines with respect to the size and rotation of the health warnings. However, to fully align with FCTC Art. 11 and the FCTC Art. 11 Guidelines, the law should require placement of warnings specific to the dangers of smokeless tobacco on smokeless tobacco products.

(Note: the Joint Order was originally scheduled to enter into force on January 3, 2019. However, it is our understanding that the effective date has been delayed by six months.)