Last updated: September 26th 2017


Australia became a Party to the WHO Framework Convention on Tobacco Control on February 27, 2005.

Smoke Free Places: Smoking is prohibited in virtually all indoor workplaces, indoor public places, and on public transport, as well as in some outdoor places, through a combination of national and sub-national law - the latter of which is more stringent.

Tobacco Advertising, Promotion and Sponsorship: Nearly all forms of tobacco advertising and promotion are prohibited by national and sub-national laws. There are some limited exceptions such as restricted advertising at the point of sale in some specialist tobacconists, and payments to retailers and hospitality venues. Under national law, although financial or other sponsorship by the tobacco industry is not prohibited, publicity or public acknowledgment of that support is greatly restricted. Some States and Territories have banned all forms of tobacco sponsorship.

Tobacco Packaging and Labeling: Different types of tobacco products must display different warnings. Cigarettes packages must display: 1) one of 14 warning messages and corresponding graphics occupying 75 percent of the front face, 2) the same warning message and corresponding graphic with a corresponding explanatory message occupying 90 percent the back face, and 3) an information message on one full side. A Quitline logo and number must also be printed on the back face. Tobacco products in pouches or cylinders carry the same warning messages as cigarettes; however the warnings occupy 75 percent of the front face and 75 percent of the back face. Cigars must display one of five pictorial warning messages occupying 75 percent of the front face and 75 percent of the back face.

As of December 1, 2012, plain packaging of tobacco products available for retail sale in Australia was required, making Australia the first country to mandate plain packaging. The packages must be “drab dark brown,” made of cardboard, rectangular in shape, with no trademarks or other marks anywhere on the outer surface or inner surface of the package. Other than health warnings, the tobacco packages may contain only: brand, business or company name; relevant legislative requirements; and any other mark or trade mark permitted by regulations. Packages may not have inserts or onserts, make a noise, or produce a scent, and may not include any features designed to change after retail sale. Misleading packaging and labeling, including terms such as “light” and “low tar” and other signs, is prohibited.

Roadmap to Tobacco Control Legislation: Tobacco advertising, promotion and sponsorship is governed by the Tobacco Advertising Prohibition Act of 1992 (TAPA) and the Tobacco Advertising Prohibition Regulations, which were issued under TAPA to implement the Act. Smoking bans are largely governed by State and Territory laws. However, some federal laws address smoking in specific places. The Air Navigation Regulations prohibit smoking in aircraft, the Interstate Road Transport Regulations prohibit smoking in interstate buses, and the Airports (Control of On-Airport Activities) Regulations regulate smoking in airports.

As of December 1, 2012, plain packaging is required for tobacco products available for retail sale in Australia under the Tobacco Plain Packaging Act and pursuant to the Tobacco Plain Packaging Regulations 2011 (as amended) and the Trade Marks Amendment (Tobacco Plain Packaging) Act 2011. The Competition and Consumer (Tobacco) Information Standard 2011 establishes the health warnings that must appear on smoked and smokeless tobacco product packaging. The Competition and Consumer (Tobacco) Amendment Information Standard 2012 (No. 1) updates one of the images in the second set of warnings prescribed. The Competition and Consumer (Tobacco) Amendment (Rotation of Health Warnings) Information Standard 2013 provides minor amendments to the Competition and Consumer (Tobacco) Information Standard 2011 to place the responsibility of rotation of graphic health warnings on the manufacturer and the importer.

Review Status

This country’s legal measures were reviewed by our legal staff in consultation with in-country lawyers or tobacco control experts.