Last updated: December 13, 2021
Having no definition for the term “tobacco sponsorship” makes interpretation of many provisions difficult. This can hamper application and implementation of FCTC Art. 13 and the FCTC Art. 13 Guidelines. A definition of “tobacco sponsorship” should be provided in accordance with FCTC Art. 1(g).
Any form of contribution to any event, activity, or individual with the aim, effect or likely effect of promoting a tobacco product or tobacco use directly or indirectly. (FCTC Art. 1(g))
Tobacco Advertising and Promotion
“Tobacco advertisement” means any words written, printed or spoken or film, video recording or other medium broadcast or telecast, or pictorial representation, design or evidence used to encourage the use of or notify the availability of, or promote the sale of any tobacco or tobacco product, or to promote smoking behaviour.
The definition of “tobacco advertisement” encompasses commercial communication and recommendations, but it does not encompass certain promotional “actions” and therefore is narrower than the FCTC definition of “tobacco advertising and promotion.” To align with FCTC Art. 13 and the FCTC Art. 13 Guidelines, the law should define “tobacco advertising,” including promotional actions in accordance with FCTC Art. 1(c).
Any form of commercial communication, recommendation, or action with the aim, effect or likely effect of promoting a tobacco product or tobacco use either directly or indirectly. (FCTC Art. 1(c))
“Tobacco product” means any product manufactured from tobacco, and intended for use by smoking, inhalation or used as an oral or nasal snuff, but shall not include any medicine sold or supplied wholly or principally for use as an aid in giving up smoking.
The definition of “tobacco product” contained in the law aligns with the definition provided in FCTC Art. 1(f).
Any product entirely or partly made of the leaf tobacco as a raw material which is manufactured to be used for smoking, sucking, chewing, or snuffing. (FCTC Art. 1(f))