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Topic: Advertising, Promotion and Sponsorship

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Search Results Results 1-10 of 393

Baldassare v. British American Tobacco Argentina [Argentina] [December 28, 2020]

The plaintiff brought an action against British American Tobacco (BAT) Argentina, seeking damages for all the health problems allegedly resulting from his use of tobacco products. In particular, he sought compensation for a heart attack he suffered. He claimed that when he began smoking, the advertisements were misleading and did not warn him about the possible health problems caused by the substances in cigarettes. The judge determined that: (i) the case was not time-barred, (ii) tobacco consumption was probably one of the reasons for the heart attack, and (iii) the victim did not assume the risks of smoking because he was not sufficiently well informed, as required by the country's consumer protection law, and because he was not free to direct his actions due to the addiction. The lower court determined that BAT had to pay compensatory damages and also a fine as punitive damages.

Public Ministry of Rio de Janeiro v. Rock World SA, Souza Cruz Ltda, and Vega Fina Tabacaria Eireli [Brazil] [November 02, 2020]

The Public Ministry in Rio de Janeiro presented a civil action against Rock World SA, Souza Cruz Ltda, and Vega Fina Tabacaria Eireli for illegal advertising in the festival "Rock in Rio" 2017. On November 2, 2020, the court concluded that the defendants engaged in unlawful advertising during the festival. The illegal advertising included (i) visually ostentatious advertising of smoking products and (ii) "mobile sellers.” On the other hand, the sale of a kit that included cigarettes and a lighter with the logo of "Rock in Rio" was not recognized as an illegal practice. The defendants were sanctioned as follows – (1) Defendants were fined R$ 2,000,000.00 for collective moral damages. For individual material and moral damages, each consumer will need to prove individually the actual damage suffered. (2) Defendants must carry out counter-advertising in partnership with public universities and hospitals informing consumers about the risks, prevention, and treatment of Chronic Obstructive Pulmonary Disease (COPD), and smoking cessation.

In addition to bringing this enforcement action against the illegal advertising that took place at the Rock in Rio 2017, the Public Ministry sought an interim judgment barring illegal promotional activities at the then upcoming Rock in Rio 2019 festival. In response to this request, the court issued a series of orders restricting the promotional activities at the 2019 festival.

La Prensa S.A. v. General Directorate of Public Health of the Ministry of Health [Panama] [March 05, 2020]

An amparo remedy was filed against Resolution No. 0573 of February 27, 2019, issued by the General Directorate of Public Health of the Ministry of Health. The resolution sanctioned La Prensa S.A. with a fine of B$ 10,000.00 for publishing a news article on IQOS sponsored by Philip Morris. The article was titled "NEW ALTERNATIVES COMING FOR ADULT SMOKERS". La Prensa was fined as a result of non-compliance with the total ban on tobacco advertising, promotion and sponsorship. La Prensa objected to the fine on the basis that its constitutional rights to be heard, to offer evidence, and to due process were violated. However, the Court declined to grant the amparo and upheld the sanction since the Ministry of Health acted according to its legal powers.

Dir. of CPI of SIC v. Coltabaco S.A.S. et al. [Colombia] [December 27, 2019]

In 2017, the Directorate of Consumer Protection Investigations of the Superintendency of Industry and Commerce ("SIC") opened an investigation following a complaint to prompt SIC to stop IQOS marketing.

SIC dismissed the complaint after taking the following into consideration:

- The Ministry of Health asked for IQOS products to be treated as tobacco products.
- SIC focused on the fact that only the tobacco sticks for heated tobacco products, as opposed to the IQOS device, are mandated to have health warnings.
- According to the SIC, IQOS does not fall under the authority of the tobacco control law in Colombia (Law No. 1335).
- IQOS marketing practices have not violated consumer protection regulations in Colombia.

ASA Ruling on British American Tobacco UK Ltd. [United Kingdom] [December 18, 2019]

Following complaints by leading health organizations, the UK’s Advertising Standards Authority (ASA) ruled that British American Tobacco (BAT) can no longer use any public Instagram account to promote e-cigarettes in the UK. The ruling includes BAT’s use of influencer marketing to advertise e-cigarettes and orders BAT to remove unlawful e-cigarette advertising content currently on Instagram.

UK regulations clearly prohibit online advertising of e-cigarettes, but allow a manufacturer to provide factual product information such as the name, content and price of the product on its own websites. The ASA ruling has clarified that public social media accounts, like @govype run by BAT, are not analogous to a website, and therefore, neither factual nor promotional content for e-cigarettes is permitted.

The Tel Aviv Chamber of Commerce v. State of Israel – Ministry of Health, Israeli Knesset, and Knesset Economics Committee [Israel] [November 25, 2019]

The importer and manufacturers' forum of vaporization products at the Tel Aviv Chamber of Commerce challenged amendments to the Restriction of Advertising and Marketing of Tobacco Products Law passed in December 2018. The Tel Aviv Chamber of Commerce specifically challenged the extension of tobacco-related restrictions to e-cigarettes, including an advertising ban, a display ban, and plain packaging, as well as a nicotine concentration limit of 20mg/ml for e-liquids. This case was dismissed.

National Council of Consumers and Users (Associazione dei Consumatori) v. two electronic cigarette manufacturers [names redacted] [Italy] [November 15, 2019]

The National Council of Consumers and Users, headquartered in Rome, petitioned a civil division at the Court of Rome on September 13, 2019 against two e-cigarette defendants to have their marketing removed on the internet (including via defendants’ own social media accounts), printed publications, and through organizing or sponsoring public events aimed at promoting e-cigarettes.

The Court found in favor of plaintiffs holding that “[i]n view of the "restrictive approach to the advertising of electronic cigarettes and liquid refill containers" aimed at achieving "a high level of protection of human health", clearly stated in Paragraph 43 of Directive 2014/40/EU, the defense argument shall be dismissed..

The Court ordered:

  1. Defendants’ remove all commercial communications related to electronic cigarettes and refill cartridges deemed unlawful (including content from their websites and social media pages and all unlawful content reposted by Defendants) within 15 days from the date of this judgment;
  2. Defendants will be fined € 500.00 for each violation and for each day of delay in the execution of this order; and
  3. Defendants are jointly liable to the reimbursement of all legal costs related to these proceedings in favor of plaintiffs and to a compensation of €6,000.00 in addition to administrative costs, VAT and CPA.

Nicolás Parra Castro v. Superintendency of Industry and Commerce (Second Instance) [Colombia] [November 14, 2019]

The plaintiff, a member of “Educar Consumidores” NGO, filed a lawsuit to order the Superintendency of Industry and Commerce (SIC) to inspect, monitor, and control the advertising and promotion of tobacco products and their derivatives. Specifically, the plaintiff requested that the judges order SIC to demand that Coltabaco and Philip Morris Colombia withdraw all advertising of IQOS devices. In the first instance, the Court denied the claim because the norms invoked by the plaintiff did not contain an imperative and enforceable mandate against the defendant. On appeal, the Court confirmed the previous decision since it also understood that the cited norms -although they established the general prohibition on the advertising and promotion of tobacco products and their derivatives - did not create a clear and concrete obligation that corresponded specifically to SIC.

Nicolás Parra Castro v. Superintendency of Industry and Commerce (First Instance) [Colombia] [September 25, 2019]

The plaintiff, a member of “Educar Consumidores” NGO, filed a lawsuit to order the Superintendency of Industry and Commerce (SIC) to inspect, monitor, and control the advertising and promotion of tobacco products and their derivatives. Specifically, the plaintiff requested that the judges order SIC to demand that Coltabaco and Philip Morris Colombia withdraw all advertising of IQOS devices. In this case, the first instance, the Court denied the claim because the norms invoked by the plaintiff did not contain an imperative and enforceable mandate against the defendant.

Philippine Tobacco Institute v. City of Balanga, et al. [Philippines] [July 22, 2019]

The Philippine Tobacco Institute (PTI), whose members include Philip Morris Philippines Manufacturing, Inc. and JTI Philippines, Inc., challenged a City of Balanga ordinance making the City's 80-hectare University Town and its three kilometer radius "tobacco free," meaning the sale, use and marketing of tobacco products and e-cigarettes are banned. In July 2018, the Regional Trial Court declared the ordinance unconstitutional and invalid. The City appealed the decision to the Court of Appeals, which upheld the lower court's decision. The Court of Appeals concluded that the ordinance was invalid because it went beyond the provisions of Republic Act No. 9211, a federal law. (The federal law prohibits smoking in specified places and the sale of tobacco products within 100 meters of schools, playgrounds, and other facilities frequented by minors. The City ordinance, on the other hand, prohibits selling, distributing, using, advertising, and promoting tobacco products within University Town and within a three-kilometer radius.) The City's Motion for Reconsideration was also denied.