Peru became a Party to the WHO Framework Convention on Tobacco Control on February 28, 2005.

Smoke Free Places: Smoking is prohibited in all indoor workplaces, public places, and on all means of public transport. Smoking is also prohibited in all outdoor areas of educational and health facilities.

Tobacco Advertising, Promotion and Sponsorship: There is no comprehensive ban on tobacco advertising, promotion and sponsorship. Rather, certain specified practices are prohibited or restricted. Tobacco advertising is prohibited on television, radio and websites. Tobacco advertising is restricted to newspapers and magazines whose target audience is over the age of 18, and advertising may not be on the front or back cover. It is prohibited in certain locations, including: in health facilities; in public offices; in, or within 500 meters of, education facilities of any level or nature; at sporting activities of any type; at exhibits and shows where entry is permitted to those under 18 years of age; or within reach of minors at places catering to the public. Brand marking is prohibited on clothes and accessories. There are some restrictions on tobacco sponsorship and the publicity of such sponsorship.

Tobacco Packaging and Labeling: The law requires all tobacco product packages to display a health warning with accompanying graphic image occupying 50 percent of each of the principal display areas. A different warning and image must be displayed on each side. There are twelve authorized health warnings. Two phrases and two different images, as predetermined through Ministerial Resolution from the Ministry of Health, are rotated every twelve months. Misleading packaging and labeling, including terms such as “light” and “low tar” and other signs, is prohibited.

Tobacco Taxation and Prices: The World Health Organization recommends raising tobacco excise taxes so that they account for at least 70 percent of retail prices. Tobacco excise taxes in Peru are below these recommendations.