Ecuador

Tobacco Control Policies

Ecuador became a Party to the WHO Framework Convention on Tobacco Control on October 23, 2006.
 
Smoke Free Places: Smoking is prohibited in indoor workplaces, public places and public transportation. There is one exemption to the smoking ban, which allows smoking in up to 10 percent of hotel guestrooms provided the rooms are designated as smoking rooms only and comply with regulations. Smoking is also prohibited in outdoor areas of health facilities and primary and secondary educational facilities. Sub-national jurisdictions may adopt regulations that are more stringent.

Tobacco Advertising, Promotion and Sponsorship: Most forms of tobacco advertising and promotion are prohibited with a few exceptions. Tobacco advertising is permitted inside places that may be accessed by adults (18+ years) only and through direct communication by email or the postal services, provided the adult consumer requests to receive information in writing, and the consumer’s being of majority age is verified. Although sponsorship by the tobacco industry is only prohibited in part, all publicity of sponsorship is prohibited.

Tobacco Packaging and Labeling: Tobacco product packages must contain text and pictorial health warnings covering 60 percent of both the front and back of the pack. Other qualitative health information must occupy 70 percent of one side panel of tobacco product packages. Misleading packaging and labeling, including terms such as “light” and “low tar” and other signs, is prohibited.

Tobacco Taxation and Prices: The World Health Organization recommends raising tobacco excise taxes so that they account for at least 70 percent of retail prices. Tobacco excise taxes in Ecuador are below these recommendations.
SMOKE FREE ENVIRONMENTS COMPLETE SMOKING BAN
Health-care facilities Yes
Private offices Yes
Primary and secondary schools Yes
Public transport Yes
Universities Yes
Restaurants Yes
Governmental facilities Yes
Bars and Pubs Yes
Can subnational jurisdictions enact more stringent smoking restrictions? Yes
BANS ON TOBACCO ADVERTISING, PROMOTION, AND SPONSORSHIP
Domestic TV and radio Yes
Promotional discounts Yes
Domestic magazines and newspapers Yes
Non-tobacco products or services with tobacco brand names Yes
Outdoor advertising Yes
Tobacco products with non-tobacco brand names Yes
Point-of-sale advertising No
Paid placement in media Yes
Retail product display No
Financial sponsorship, including corporate social responsibility Yes
Internet advertising Yes
Publicity of sponsorships Yes
Free distribution Yes
HEALTH WARNINGS ON SMOKED TOBACCO PRODUCTS
Text warnings describe health impacts Yes
Number of published warnings at any given time 6
Warnings include a picture or graphic Yes
Warnings required to rotate Required
% of principal display areas covered (front and back) 60%
Warnings are written in the principal language(s) Yes
Front 60%
Ban on misleading packaging and labeling Yes
Back 60%
Health warnings on smokeless tobacco products Yes
TOBACCO TAXATION AND PRICE
PRICE OF MOST SOLD BRAND, PACK OF 20 CIGARETTES TAXES ON MOST SOLD BRAND (% OF RETAIL PRICE)
In country currency 6.00 USD
Total taxes 64%
In US dollars 6.00 USD
Total excise 53%

Sources:

SF, APS, PL: Campaign for Tobacco-Free Kids Legal Website. Available at: www.tobaccocontrollaws.org

Tax: WHO Report on the Global Tobacco Epidemic, 2023. Available at: www.who.int/teams/health-promotion/tobacco-control/global-tobacco-report-2023

Last updated: March 18, 2024