Last updated: December 3, 2021
Key Terms
Tobacco Sponsorship
Sponsorship: any form of public or private contribution to an event, an activity or an individual having the direct or indirect purpose or effect of promoting a tobacco product or the use of tobacco.
The definition of “sponsorship” aligns with the definition of “tobacco sponsorship” provided in FCTC Art. 1(g).
Any form of contribution to any event, activity, or individual with the aim, effect or likely effect of promoting a tobacco product or tobacco use directly or indirectly. (FCTC Art. 1(g))
Tobacco Advertising and Promotion
Advertising: any form of communication, recommendation or commercial action having the direct or indirect purpose or effect of promoting a tobacco product or the use of tobacco, including advertising that, without mentioning a tobacco product directly, seeks to avoid the ban against advertising by using names, brands, marks or other elements distinguishing tobacco products.
The definition of “advertising” aligns with the definition of “tobacco advertising and promotion” provided in FCTC Art. 1(c).
Any form of commercial communication, recommendation, or action with the aim, effect or likely effect of promoting a tobacco product or tobacco use either directly or indirectly. (FCTC Art. 1(c))
Tobacco Product
Tobacco products: those destined for smoking, inhalation, dipping or chewing, made up, even in part, by tobacco.
The definition of “tobacco products” aligns with the definition provided in FCTC Art. 1(f).
Any product entirely or partly made of the leaf tobacco as a raw material which is manufactured to be used for smoking, sucking, chewing, or snuffing. (FCTC Art. 1(f))
Promotion
Promotion: any incentive to the demand for tobacco products, such as announcements, advertising and special events, including those seeking to attract the attention and pique the interest of consumers.
The definition of “promotion” is significant because the law prohibits advertising and marketing of tobacco products other than specifically authorized forms of advertising and marketing.
